In just the three short weeks since it opened its online stores, KidLED is making waves across Canada with its WWI Centennial Collection and is giving back to the military community.
Founded by the Haz siblings from British Columbia, KidLED is a grassroots corporation on a mission to make the world a better place one campaign at a time.
“The mission of KidLED is to bring communities together. Our motto is collectively funding brighter futures,” said Mckenna Haz.
Mckenna and her brother Cooper decided to kick-off their business with the WWI Centennial Collection campaign. The collection includes T-shirts, toques, hoodies, and mugs.
The campaign not only commemorates a historic milestone but partial proceeds from the campaign will go towards Wounded Warriors Canada.
Supporting Wounded Warriors Canada is a cause close to the Haz families heart. Mckenna’s father served in the Canadian Armed Forces (CAF) for ten years as Military Police, and they have many friends who serve. One of her mother’s closest friends struggles with Post Traumatic Stress Disorder (PTSD).
The campaign is making quite an impact in shedding a light on mental health and showing military members with PTSD that they are not alone.
“We’ve had quite a few people coming out of the woodwork, not necessarily as purchasers, but just messaging saying ‘thank you so much for getting the word out. My husband struggled with PTSD, and it has hugely affected him, and it’s affected our kids,’” commented Mckenna.
Additionally, alongside the WWI Centennial Collection, KidLED has also launched Gratitude t-shirts which allow purchasers to send personalized messages to a soldier with PTSD.
“The whole idea is to brighten someone’s day who struggles with PTSD and is part of the Wounded Warriors Canada program,” added Mckenna.
In just a short amount of time, the collection has sold well across Canada and even internationally.
The community has also pulled together to support KidLED with some Royal Canadian Legion branches setting up storefronts in their branches.
The goal is to keep finding new charities and causes to shed light on with each campaign launched by KidLED.
“We really just wanted to bring the community together, shine a light on kids and show kids do have a voice,” said Mckenna.
Through KidLED the Haz family wants to create a fundraising platform for schools, sports teams and other kids trying to fundraise for various causes.
“It’s just a feel-good, give back component that I think is so important. And understanding that everyone comes from a different space but we’re all connected at the end of the day,” said Kristie Haz, Mckenna and Cooper’s mother.
KidLED’s WWI Centennial Collection will be available for purchase until Remembrance Day.