What better way to thank Canadian heroes and support their efforts then to sport a pair of boots and walk a mile in their shoes.
The team at Boot Campaign Canada is inviting everyone to join with the growing number of Canadian celebrities and sponsors and ‘get your boots on.’
“We sell comfortable, stylish, light-weight combat boots on our website. The profit from the sale of the boots goes to our programs. Who wouldn’t want to buy a pair? They are really, durable, long-wearing boots and the money goes to a fantastic cause,” said Jason Lowrie, development coordinator, Boot Campaign Canada.
Boot Campaign Canada approaches the recovery of ill and injured Canadian soldiers and first-responders with a two-pronged approach.
The boots actually represent a public show of support and personal acknowledgment of the hard work and sacrifice made by the brave men and women in uniform.
Secondly, when boots are purchased from the website the profits fund core programs including mental health initiatives, Still Standing, Veterans in Transition program and Heroes at Home renovation projects.
Boot Campaign Canada supports injured men and women in uniform and their families by funding mental health and wellness opportunities. Working with existing programs and services across Canada they ensure families reconnect and celebrate life together as they learn to cope with new realities.
Due to visible physical injuries or Operational Stress Injuries veterans can find themselves in a place of transition when they retire from service. Men and women may struggle to find or maintain employment, leading to homelessness. Though the Still Standing, Veterans in Transition program Boot Campaign Canada respectfully acknowledges their efforts by providing them with a pair of boots representing the vet’s strength and determination to move forward in their life.
Heroes at Home enables qualified injured, wounded or disabled Canadian soldiers and first-responders assistance for home renovations needed to improve quality of life customized to various degrees of injury. The simplest changes to a home can help people overcome their greatest challenges.
“Canadian Armed Forces members and first-responders are able to purchase boots from several different vendors, but when they use their points to purchase their Original S.W.A.T. boots from our on-line store the profit is used to benefit their former colleagues across the country,” said Lowrie. “We also sell other merchandise like t-shirts.”
A large part of the marketing of the sale of boots relies on Boot Shoots. Boot Shoots are photo shoots of celebrities wearing a pair of the black or tan, 6 or 9 inch Original S.W.A.T. boots sold on the Boot Campaign Canada website.
“We try to capture the celebrities in their natural environment. At their desk, in a ball field, on a golf-green. It’s great to see these high profile people offer a personal acknowledgment of the contribution men and women in uniform make. It’s great to see Canadians so up-beat and visibly patriotic. When Michael Landsberg of TSN or Jim Treliving of CBC’s Dragon’s Den put our boots on it means something,” said Lowrie.
Boot Campaign Canada has been in existence since 2012. Located in Georgetown, Ontario the organization is run solely by volunteers. The team welcomes the opportunity to work with anyone who would like to host an event in support of their efforts.
Boot Campaign Canada got the inspiration to organize from the original Boot Girls who reside in the state of Texas. These five professional women spend their spare time volunteering with the Boot Campaign, which they founded in 2009.
Please visit Boot Campaign Canada to learn more, order boots, or to volunteer your skills or services.
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