Programs & Services
Glenfiddich presents Wounded Warriors Canada with donation
TORONTO, On Nov. 9, 2015 Glenfiddich, the World’s Most Awarded Single Malt Scotch whisky, provided Wounded Warriors Canada with a check for $123,000 during a charitable presentation at the Maritime Museum of the Atlantic in Halifax, Nova Scotia.
Since 2012, Glenfiddich has been a proud supporter of Wounded Warriors Canada, leveraging product sales to raise funds that provide direct support for their PTSD Equine Therapy program, Can Praxis. As of 2013, the brand made a commitment to provide an even greater contribution to the cause by donating $2 from the sale of each bottle of Glenfiddich 15 Year Old in Canada. The funds raised through this program will allow Wounded Warriors to continue to provide life-changing services that aid in the healing of Canada’s Armed Forces members, veterans, and their families.
“At Glenfiddich, we are truly fortunate to be partnered with an organization that shares in our ethos of “families helping families” by providing relief for those in need,” said Nicole Oliva, National Brand Manager for Glenfiddich Single Malt Scotch. “This year marks the fourth year of our partnership with Wounded Warriors Canada and we look forward to ensuring that our veterans and their families continue to receive the best care possible, for many years to come.”
For more than nine years, Wounded Warriors Canada has provided direct programming support to over 4,000 Canadian veterans and their families through the generosity of their partners, donors and volunteers. Over the past four years, Glenfiddich has worked to aid in raising awareness for their programs and to help Wounded Warriors fulfill their mission of assisting any Veteran in need as they transition into civilian life.
“Wounded Warriors Canada is truly grateful for the ongoing support that our partners at Glenfiddich have provided over the years,” said Scott Maxwell, executive director Wounded Warriors Canada. “The funds raised this year will support our continued investment in family-based programming through our partnership with the PTSD Equine Therapy program, Can Praxis. Our organization is committed to supporting our military families and it is through the support of long-term partners like Glenfiddich that our programs are made possible each year.”
As Remembrance Day approaches, Glenfiddich is honoured to present Wounded Warriors Canada and Can Praxis with the total amount collected through the sale of each bottle of Glenfiddich 15 Year Old in Canada, at an event which will bring together members of the Wounded Warriors Canada team and their supporters. To date, Glenfiddich has donated over $425,000 in funds that will support Wounded Warriors’ continued investment in family-based programming through their partnership with the PTSD Equine Therapy program Can Praxis.
Above image: “Glenfiddich presents Wounded Warriors Canada with cheque for $123,000 during a charitable presentation at the Maritime Museum of the Atlantic in Halifax, Nova Scotia (Left to Right: Nicole Oliva, Jack Kelly; Phil Ralph, Richard Martin, Scott Maxwell, Elizabeth Havers) (CNW Group/William Grant & Sons Ltd.)”.