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Sears pays tribute to Military Families with employee discount

Sears Canada Bolsters its Support of Canadian Military Families With Employee Discount on Military Family Holiday Shopping Day

As part of its ongoing support of Canadian military families, Sears Canada Inc. is hosting a “Military Family Shopping Day” on Wednesday, December 7, 2011, offering Canadian Troops and their families the Sears employee discount this holiday season.

“Extending our employee discount to military families is our way of saying thanks to our troops.” said Calvin McDonald, President & CEO, Sears Canada. “At Sears, we appreciate the importance of family and bringing families together and that is the goal of Operation Wish. The special Military Family Shopping Day is an extension of Operation Wish and invites military families into the Sears family for a day of shopping at employee pricing.”

In order to receive their discount on Military Family Shopping Day at Sears, CF Community members simply have to pick up their special employee pricing discount coupon from their local Military Family Resource Centre (MFRC) office and present valid military ID or a CF Appreciation Program membership card at any Sears checkout counter in Sears full line or home stores.

OpWishPoster2-2011ENAlong with the special shopping day, Sears will officially launch its sixth annual Operation Wish program on December 7, with special events at select Sears stores across the country located near various military bases, to pay tribute to the Canadian military. Canadians will be invited to send Holiday wishes and messages of thanks to Canadian troops who are deployed and away from their loved ones this holiday season by signing huge 8’x4’ banners at these select Sears stores.

In addition to the banners, Operation Wish in its sixth year is adding an element of thanks for the troops who have returned home from Afghanistan and other combat missions. Sears is inviting military families who have recently experienced their loved one return home from a combat mission to share their homecoming footage and stories with the Canadian public. Photos and accompanying stories (200 words or less) can be sent to [email protected] by November 24. Videos (max. 2GB and 10 minutes in length) depicting homecoming reunions or video well wishes to loved ones who are still deployed can be submitted through, by clicking the “Send Your Wish” button and following the prompts. All that is needed is a YouTube account available at no cost.

Sears Canada is also donating $10,000 to the Director General Personnel and Family Support Services’ (DGPFSS) Hospital Comforts Fund. It provides for the care and comfort of Canadian Forces members wounded in operations and confined to hospital from injury, illness, accident or surgery. Since Operation Wish’s inception, Sears has donated $50,000 to national military family support programs delivered by DGPFSS.

The military shopping day is part of Sears Operation Wish, a program sponsored by Sears Canada in coordination with the Director General Personnel and Family Support Services (DGPFSS) with the goal of helping connect Canadian troops with their families and the general public during the Holidays.

DGPFSS develops and delivers a wide variety of Personnel and Family Support Services to members of the Canadian Forces (CF) and their families. These services are aimed at enhancing the quality of life of the military community, contributing to the operational readiness and effectiveness of the CF.

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