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RBC Insurance steps up with insurance tailored to military

Demonstrating their continued support for Canada’s military, RBC Insurance now offers Simplified Term Life Insurance to help Canadian military personnel get the coverage they need.

Military personnel face unique challenges that can impact their finances, such as changing posts with little notice or supporting their families while deployed.

You protect us every day. Let us protect your financial future.

As a first step in what is expected to be a holistic approach to their financial needs overall, RBC Insurance’s Simplified® Term Life gives active and retired military and their spouses access – just like every other Canadian – to coverage that has typically been difficult for them to obtain, or that they were charged higher premiums for.

“The men and women of Canada’s military literally put their lives at risk to protect us every day, yet they and their families are not necessarily protected adequately from a financial perspective,” said Mike Hamilton, SVP, Sales, Distribution and Marketing at RBC Insurance and himself a 10-year veteran of the U.S. Military. “We have an opportunity to do more to support their unique needs and champion something that not only makes business sense but also gives back to our military – because it’s the right thing to do.”

Since 2011, efforts have been focused on supporting military personnel and their families through ongoing philanthropic partnerships with Canada Company and True Patriot Love, and initiatives such as recruitment programs directed at ex-military and their families through Treble Victor, aimed at helping military veterans achieve their full career potential. Learn more at rbcinsurance.com/military

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