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Canadian Tire Donates 300K in Sports Equipment

Canadian Tire Corporation announced in June a donation of $300,000 of sporting equipment to military families living on Canadian Forces Bases.

The large donation is part of a greater partnership with Canadian Forces Morale and Welfare Services (CFMWS) Personnel Support Programs (PSP).

“At Canadian Tire, we believe in the power of sport to inspire Canadians to spend quality, active time together and we are honoured to contribute to the military community to help members and their families,” said Landon French, executive director, Canadian Tire Jumpstart Charities and VP, community relations, Canadian Tire Corporation.

To celebrate the equipment donations, Canadian Tire participated in six PSP base events throughout June as part of Canadian Armed Forces Recreation Month.

Base visits included Petawawa (May 31), Halifax (June 6), Edmonton (June 13), Comox (June 19), Esquimalt (June 21) and Kingston (June 26). The product donated includes over 100 pieces of equipment, and 142 equipment kits comprised of canoes, kayaks, personal floatation devices and boat safety kits.

“We are proud of our ongoing relationship with the Canadian Forces and being able to help support Recreation Month, whether it is equipment donations or supporting sports activities via Canadian Tire Jumpstart Charities, our partnership is a natural fit,” said French.

Canadian Tire is a long-time champion of the Canadian Armed Forces supporting initiatives including the Canadian Armed Forces Sports Awards and the Soldier On program, which helps retired and serving members with an illness or injury adopt an active lifestyle through participation in physical, recreation or sporting activities.

The multi-year commitment with Canadian Armed Forces Morale and Welfare Services follows a $150,000 sporting equipment donation made in 2013 through Sport Chek, a retail banner in the Canadian Tire Family, to help military families living on base get active.

This new commitment includes equipment donations, working with the CAF to develop community programming for military families and their children via Jumpstart, and providing select discounts to personnel.

The partnership will serve as another way Canadian Tire supports Canadians getting active in the community, providing military families the resources required to live active, healthy lifestyles.

“We welcome the generous donation of sports and recreation equipment from Canadian Tire, which benefit military members and their families.  Recreation, leisure, and sport help military members stay physically fit and mentally healthy while increasing overall unit morale and workplace efficiency,” said Commodore Mark Watson, Director General Morale and Welfare Services.

Canadian Tire Corporation, Limited is a family of businesses that includes a retail segment, a financial services division and CT REIT.

The retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its living, playing, fixing, automotive andsSeasonal categories.

For more information please visit the Canadian Tire Website.

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Vicki L Morrison

Thanks to her husband's military career Vicki reinvented herself as a writer so she could work from home, while taking care of their three kids. A former MFRC executive director Vicki is a passionate advocate for military families who loves telling their stories.

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Canadian Military Family Magazine