Military community business owners on the look out for their business in Hallmark movie airing tonight 

Hallmark movie to showcase small-town Pembroke in ‘Pride, Prejudice and Mistletoe’ airing November 23. Located just east of Petawawa, Pembroke is the closest city to Garrison Petawawa.

Starring Lacey Chabert (Darcy)  and Brendan Penny (Luke), fellow Ontarian, ‘Pride Prejudice and Mistletoe follows Darcy, a career woman who hasn’t found love and has her life turned upside down when she returns home to care for her sick mother. Based on the book of the same title by Melissa de la Cruz.

Filming began in North Bay Ontario in October, and by chance, during a drive, the production team came across Pembroke, Ontario. They immediately reached out to the City and organized a filming schedule with Heather Salovaara, Economic Development Officer with the City of Pembroke. 

Salovaara says that this opportunity has a great economic impact on the city and its local businesses.

“It’s drawn a lot of people to peruse downtown, and has showcased the really beautiful places to stay in Pembroke, like the Grey Gables Inn,” says, Salovaara. 

She says that the opportunity not only impacts the local economy but also offering a chance for residents to get out and engage in their local community. She estimates that over 100 people auditioned as extras, but is still waiting for confirmed numbers. 

The Urban Gourmet Co, a local downtown premium olive oil and balsamic tasting room is one of the few local businesses on set on Pembroke Street West between Victoria Street and Albert Street.

Tracey Dean, owner, and 14-year Canadian Armed Forces (CAF) Veteran, hopes her storefront will make the final cut.

“I wasn’t there during filming, but my staff member who was there, she was pretty excited about seeing the process take place, the setting up and the filming outside our doors and in our area,” says Dean.

During the three weeks of filming, the cast and crew spent time and money at local hotels, grocery stores, and restaurants. One local bistro has had a spike in business since filming began in October.

“It’s brought a lot of attraction downtown, so, a lot of people who haven’t been to our restaurant yet, it’s brought them in, and made us busier,” says Jocelyn Rambolt owner of The Courtyard Bistro.

Rambolt, who also has connections to the military community being a spouse of a CAF member, says her restaurant fed cast and crew members up to two times a day throughout the shoot. 

She says she will be staying home, and away from the restaurant on Friday to catch the film, and her storefront on the big screen.

Pride, Prejudice, and Mistletoe airs on December 10th in Canada on Citytv at 8pm. For those who have IPTV, you can find it on channel 655 airing at 8pm on November 23.

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Paige LeClair

As a recent graduate from the St. Thomas University Journalism program, Paige has a passion for storytelling and investigative journalism. In 2016, she, along with her journalism team were awarded first place at the Emerge Media Awards in the multimedia category. The team was also a finalist at the Canadian Association of Journalist Awards. She is excited to work with other military spouses providing stories and information to the military community. Paige is newly married to Andrew, a Lineman, and moved to their first posting in Petawawa in May of this year. She is excited to begin this journey with Andrew, their dog Diablo, and cat, Linux

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Canadian Military Family Magazine